3 Business Misconceptions: Are You Losing Customer

Consumer: You don't understand me at all.

Store: We provide services wholeheartedly, how can we not understand you?

Based on the "barrier" between consumers and stores , this season's Complaint Session will focus on the "gap between store services and consumer demand" and kick off the complaints.

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Are you, the owners of beauty businesses, falling into the following misconceptions in your operations?

① Only focusing on technical skills, not understanding communication. This leads to a gap between the customer's psychological expectations and the actual results, resulting in the loss of returning customers.

② Subjectively believing that customers have no purchasing power, but in reality, not delving into the core needs of customers, leading to difficulties in upselling.

③ Ignoring service quality and emotional value.

④ Customers are more "professional" than beauty professionals, resulting in a lower experience value during the service process

.......

As the industry becomes more competitive, consumers are seeking higher cost-performance ratios, wanting good service, low prices, and emotional value. Therefore, the requirements for beauty store operations are increasing. How to transform and upgrade, how to improve service quality, and how to break through misconceptions?

This season's Complaint Session will share actionable and convertible insights from business philosophy, service communication, to service processes that meet consumer psychological needs, as well as how to use AI tools for customer analysis and pre-, during, and post-service, and more.

October 18th, 13:30

Chengdu Century City New International Convention and Exhibition Center, Hall 5

The 4th Season of China Beauty Industry People® Complaint Session

Join us to hear how outstanding store operators face consumer complaints and resolve barriers

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*Stay tuned to the [Chengdu China Beauty Expo] WeChat official account for the upcoming speech content reveal.

The China Beauty Industry People® Complaint Session, founded by CCBE President Cui Hongbo, aims to provide advice and suggestions for beauty store operators in the role of a "consultant." Each season focuses on the operational issues of beauty stores, sharing sharp insights.

Contact us 

Informa Wiener Exhibitions（Chengdu）Co. Ltd.

Office: Unit 9-12, 10F, Western Tower, No.19 South Renmin Road Section 4 , Chengdu , Sichuan China 610041

Tel：+86 17318938600

Email:  Ruoxi.Liu@informa.com