CHENGDU CHINA BEAUTY EXPO
CCBE (Chengdu China Beauty Expo), a UFI-recognised exhibition with over 29 years of industry leadership, is one of China’s four major beauty trade shows under the Informa Markets portfolio — alongside CBE, Cosmoprof Asia, and SCBE.
Held twice a year in Chengdu — the strategic hub of Western China -CCBE connects global beauty brands, buyers, and suppliers with one of China’s most dynamic and fast-growing regional markets.
Whether you are looking to enter the Chinese market, source innovative products, or build distribution networks across Western China, CCBE is your essential platform.
WESTERN CHINA'S BEAUTY MARKET
- Access the latest insights into the beauty market in Western China to shape brand development strategies
- Enhance corporate and brand exposure by showcasing products and services to buyers across Western China
- Identify new business partners and expand presence throughout Sichuan and the wider Western region
- Secure on-site deals and efficiently generate high-quality leads
- Strengthen client relationships to prevent churn and stabilize market share
- Promote products, boost consumer engagement, and ease inventory pressure
- Stay ahead with the latest industry insights, comprehensive company information, and prime investment opportunities
- Engage face-to-face with industry leaders through competitions, forums, training programs, and technical seminars
- Connect with leading brands and manufacturers from around the world to share global beauty resources
- Network with professionals, gain practical knowledge, broaden perspectives, and expand your business
- Explore the full beauty industry supply chain and experience new products, technologies, and innovations on-site
Medical Aesthetics &
MedSpa
Health & Wellness
Aromatherapy &
Essential Oils
CHINA BEAUTY INDUSTRY OSCAR AWARD CEREMONY
Since its inception in 2014, the Western China Beauty Oscars has been held for 12 consecutive editions. In 2025, it was upgraded to the China Beauty Oscars, organized by the China Hair & Beauty Association and co-hosted by the Sichuan Beauty & Hair Industry Chamber of Commerce and CCBE Chengdu Beauty Expo. With the endorsement of the China Hair & Beauty Association, the event has become more authoritative and exemplary. Participating enterprises, stores, agents, and brands have expanded their reach from Western China to nationwide.
The gala will gather presidents and secretaries-general of beauty industry associations from across China, leading high-end brands and manufacturers, top agents, and the country’s best beauty stores. It aims to recognize outstanding enterprises and professionals, inspire industry excellence, and promote the upward development of China’s beauty sector. Additionally, the gala dinner serves as a premium networking platform, connecting beauty professionals from all over the country.
·Individual Awards
·Enterprise Awards
·Brand Awards
·Top Salon & Agent Awards
·Popularity Awards
- Leading Figure of the Year
- Most Influential Enterprise of the Year
- Rising Brand of the Year
- Most Influential Brand of the Year
- Top 100 Salons (Beauty/SPA Centers)
- Top 10 Chain Salons
- Top 10 Most Popular Enterprises of the Year
- Top 10 Most Popular Agents/Distributors of the Year
- Outstanding Entrepreneur of the Year
- Rising Enterprise of the Year
- Most Reputable Brand of the Year
- Trendsetting Brand of the Year
- Top 100 Salons (Channel/CS)
- Renowned Agent/Distributor of the Year
- Top 10 Most Popular Salons of the Year
- Top 10 Most Popular Agents/Distributors of the Year
Opening Ceremony of the 53rd CCBE Chengdu Beauty Expo (Spring 2026)
Presidents of national beauty trade associations, founders and CEOs of leading beauty brands, and premium buyers gathered to celebrate the grand opening of CCBE’s 53rd edition. Key exhibition data was released during the ceremony, laying the foundation for trade sourcing, business matchmaking and strategic planning.
China Beauty Professionals® Industry Forum — Season 7 (2026)
This session tackled the AI revolution head-on, addressing three critical pain points for salon and spa business owners: rising labor costs, customer retention and operational efficiency. The forum focused on real-world AI applications for small-to-medium beauty businesses and how AI-driven tools can support smarter business decision-making.
17th China Beauty Industry Trends Summit (2026)
Centred on the emerging “Silver Economy,” this summit explored how the professional beauty industry can pivot from the saturated youth market toward the high-potential ageing demographic — with a dedicated focus on healthy ageing, anti-ageing treatments and wellness-driven beauty services.
Sichuan Western Moxibustion & Traditional Wellness Conference (2026)
Co-organised by the Sichuan Scientific Wellness Promotion Association and the Sichuan Beauty Industry Chamber of Commerce, and supported by international institutions including South Korea’s Jeonju University and leading traditional medicine academies across Asia, this is Western China’s largest and most influential professional conference in the field of moxibustion therapy and traditional wellness treatments.
AI + Beauty Business Growth Summit (2026)
Featuring four seasoned industry practitioners across marketing, operations and technology, this summit delivered highly actionable strategies designed to drive immediate business results. Sessions focused on practical AI tools for customer acquisition, client retention and operational efficiency — built for beauty business owners ready to grow.
Chinese Tarot Healing & Beauty Business Forum
Focused on leveraging a “people-centred business mindset” to unlock new growth engines for the beauty industry. Co-organised by the China Healing Industry Research Institute and the Mind-Body Travel & Wellness Academy, this forum spotlighted Chinese Tarot Healing as an emerging business category — presenting beauty professionals with a market-validated framework for building stronger client loyalty and retention.
