CCBE

About CCBE

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Date: October 15–17, 2026
Address: No. 198, Shiji Cheng Road, High-tech Zone, Chengdu
Venue: Century City New International Convention & Exhibition Center, Chengdu, China

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Exhibition Overview

Since 1997

  • CCBE — Chengdu China Beauty Expo — is a UFI-recognised event and one of China’s four major professional beauty trade shows under the Informa Markets Beauty global portfolio, alongside CBE, Cosmoprof Asia and SCBE.
    With 29 years of industry leadership and 53 editions, CCBE is the benchmark professional beauty exhibition for Western China — a region home to over 400 million consumers across six provinces, representing one of the country’s most dynamic and fastest-growing interior markets.
    Held twice a year in Chengdu — the economic and cultural capital of Western China — CCBE has become the essential platform for international and domestic brands looking to establish, expand or accelerate their presence across this high-potential market.

CCBE – Driving Growth in Central & Western China's Beauty Market!

Western China's Beauty Industry Leader

The #1 Gateway to Western China’s Professional Beauty Market With over 29 years of industry leadership, CCBE is the only major professional beauty trade show in Western China — giving your brand direct access to a high-growth regional market of 400M+ consumers that remains largely underserved by international brands.

Where Key Decision-Makers Convene

Meet the Buyers Who Actually Make the Decisions Over 80% of CCBE’s professional visitors hold direct purchasing authority — spanning salon & spa operators, medical aesthetics clinics, wellness centres and regional distributors actively building their brand portfolios across the Sichuan-Chongqing corridor.

A Comprehensive View of Industry's Future

Beyond Traditional Beauty — 12 Sections, 6 Major Segments From Medical Aesthetics and AI Innovation to Wellness Therapies, Aromatherapy and Functional Skincare — CCBE reflects where China’s professional beauty industry is genuinely heading, far beyond conventional categories.

Global Credentials, Ground-Level Expertise

Backed by the World’s Most Trusted Beauty Network As a UFI-recognised event and part of the Informa Markets global portfolio . CCBE connects your brand to an established international trade network with the local expertise to make it count.

Who Exhibits?

  • Professional Salon & Clinic brands — manufacturers, brand owners, distributors & training academies
  • Mass Market & Personal Care brands — manufacturers, brand owners, distributors & chain operators
  • Medical Aesthetics & Aesthetic Devices — clinics, medical brands, device suppliers & service providers
  • Professional Haircare & Scalp Care — manufacturers, brand owners, distributors & training academies
  • Imported Products & International Brands — manufacturers, brand owners & China distributors
  • Supply Chain — OEM / ODM / OBM manufacturers, packaging & raw material suppliers

Professional Salon & Clinic Products

Medical Aesthetics & MedSpa

International Brands

Mass Market & Personal Care

Health & Wellness

Aromatherapy & Essential Oils

Who Visits?

  • Manufacturers, brand owners & investors
  • Agents, distributors & wholesalers
  • Beauty salons, SPA clubs & wellness centres
  • Skin management centres, anti-ageing centres & medical aesthetics institutions
  • Nail & eyelash art, teeth whitening & permanent makeup studios
  • Medical aesthetics institutions & plastic surgery clinics
  • Scalp therapy & hair care salons
  • E-commerce platforms & cross-border e-commerce operators
  • Hair salons & beauty-hair combined stores
  • KOLs, MCNs & influencers
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