EXHIBIT
Why Exhibit
Date: October 15–17, 2026
Address: No. 198, Shiji Cheng Road, High-tech Zone, Chengdu
Venue: Century City New International Convention & Exhibition Center, Chengdu, China
Exhibition
Area
Professional
Visitors
Exhibiting
Brands
Exhibiting
Companies
Exhibition Overview
Since 1997
- CCBE — Chengdu China Beauty Expo — is a UFI-recognised event and one of China’s four major professional beauty trade shows under the Informa Markets Beauty global portfolio, alongside CBE, Cosmoprof Asia and SCBE.
With 29 years of industry leadership and 53 editions, CCBE is the benchmark professional beauty exhibition for Western China — a region home to over 400 million consumers across six provinces, representing one of the country’s most dynamic and fastest-growing interior markets.
Held twice a year in Chengdu — the economic and cultural capital of Western China — CCBE has become the essential platform for international and domestic brands looking to establish, expand or accelerate their presence across this high-potential market.
CCBE – Driving Growth in Central & Western China's Beauty Market!
Western China — Your Next Growth Frontier
China is not one market — it is many. While coastal regions are well-served, Western China remains one of the country’s most promising frontiers. The Chengdu-Chongqing Economic Circle – a national growth pole alongside Beijing-Tianjin-Hebei, the Yangtze River Delta and the Greater Bay Area — is home to 98 million consumers and a GDP of USD 1.2 trillion. CCBE is your direct entry point into this region, and one of the most established beauty trade events serving it.
Direct Access to Decision-Makers
The Chengdu-Chongqing corridor is one of the fastest-growing regional beauty markets in China. Backed by a verified professional network of 500,000+, CCBE puts your brand in front of key decision-makers with direct purchasing authority — spanning beauty salons, medical aesthetics clinics, wellness centres and beyond, ready to engage.
Business Starts Before Day One
Your pipeline starts before Day One. Dedicated account managers and our pre-show business matching system connect you with verified distribution partners — so your calendar is full before the doors open, turning every moment into real opportunities.
Skip the Gatekeepers - Every Conversation Counts
Skip the gatekeepers. Over 80% of CCBE visitors hold direct purchasing authority — spanning beauty salons, wellness centres, medical aesthetics clinics, scalp therapy studios and specialty retail. Every conversation on-site is a real business opportunity, not just a handshake.
Who Exhibits?
- Professional Salon & Clinic brands — manufacturers, brand owners, distributors & training academies
- Mass Market & Personal Care brands — manufacturers, brand owners, distributors & chain operators
- Medical Aesthetics & Aesthetic Devices — clinics, medical brands, device suppliers & service providers
- Professional Haircare & Scalp Care — manufacturers, brand owners, distributors & training academies
- Imported Products & International Brands — manufacturers, brand owners & China distributors
- Supply Chain — OEM / ODM / OBM manufacturers, packaging & raw material suppliers
Professional Salon & Clinic Products
Medical Aesthetics & MedSpa
International Brands
Mass Market & Personal Care
Health & Wellness
Aromatherapy & Essential Oils
Who Visits?
- Manufacturers, brand owners & investors
- Agents, distributors & wholesalers
- Beauty salons, SPA clubs & wellness centres
- Skin management centres, anti-ageing centres & medical aesthetics institutions
- Nail & eyelash art, teeth whitening & permanent makeup studios
- Medical aesthetics institutions & plastic surgery clinics
- Scalp therapy & hair care salons
- E-commerce platforms & cross-border e-commerce operators
- Hair salons & beauty-hair combined stores
- KOLs, MCNs & influencers
